Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, Nigeria
Plantain is a key staple food in Central and West Africa, but there is limited understanding of its market in Africa. In addition, the cooking methods for enhancing the nutritional value, consumer preference, and willingness to pay for plantain and plantain-based products are not well understood. Th...
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doaj-2ecbd9e888724da893da92f184db23e92021-08-26T13:45:43ZengMDPI AGFoods2304-81582021-08-01101955195510.3390/foods10081955Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, NigeriaPatchimaporn Udomkun0Cargele Masso1Rony Swennen2Bhundit Innawong3Apollin Fotso Kuate4Amos Alakonya5Jules Lienou6Dorcas Olubunmi Ibitoye7Bernard Vanlauwe8International Institute of Tropical Agriculture (IITA), Bujumbura 1893, BurundiIITA, Yaoundé BP 2008, CameroonIITA, Kampala 7878, UgandaDepartment of Food Technology, Faculty of Engineering and Industrial Technology, Silpakorn University, Nakhon Pathom 73000, ThailandIITA, Yaoundé BP 2008, CameroonInternational Maize and Wheat Improvement Center (CIMMYT), Texcoco 56237, MexicoIITA, Yaoundé BP 2008, CameroonNational Horticultural Research Institute (NIHORT), Ibadan 5432, NigeriaIITA, Nairobi 30772-00100, KenyaPlantain is a key staple food in Central and West Africa, but there is limited understanding of its market in Africa. In addition, the cooking methods for enhancing the nutritional value, consumer preference, and willingness to pay for plantain and plantain-based products are not well understood. The knowledge gaps in the market and consumer dimension of the food chain need to be known to increase plantain utilization and guide breeding efforts. This research contributes by examining the cooking methods, consumer preference, and willingness to pay for plantain and plantain-based products in Cameroon and Nigeria. A household survey sample of 454 Cameroonian consumers in four divisions of Central Region and 418 Nigerian consumers in seven government areas of Oyo State in southwest Nigeria was the basis for the analysis. The results showed some levels of similarity and difference in the consumption and cooking of boiled, roasted, and fried plantain in both countries. The trend in consumption of all plantain-based products was constant in Cameroon but increased in Nigeria. The most important factor influencing Cameroonian consumers’ choice of plantain and its products was taste, while the nutrition trait influenced Nigerian consumers. Both Cameroonian and Nigerian consumers considered packaging, location of produce, and size and quantity as the least important factors. In addition, socioeconomic characteristics were significant determinants of consumers’ choices to consume plantain and its products. Gender significantly influenced (<i>p</i> < 0.05) taste, while nutrition was significantly driven (<i>p</i> < 0.05) by education and annual income. Household size played a significant role (<i>p</i> < 0.05) in consumers’ choices when the price was considered. These findings serve as a guideline to improve existing products to match the needs of consumers in each country and develop products for different consumer segments and potentially increase production.https://www.mdpi.com/2304-8158/10/8/1955banana and plantainconsumer behaviorconsumer choiceprocessed productsquality attributeswillingness to purchase |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Patchimaporn Udomkun Cargele Masso Rony Swennen Bhundit Innawong Apollin Fotso Kuate Amos Alakonya Jules Lienou Dorcas Olubunmi Ibitoye Bernard Vanlauwe |
spellingShingle |
Patchimaporn Udomkun Cargele Masso Rony Swennen Bhundit Innawong Apollin Fotso Kuate Amos Alakonya Jules Lienou Dorcas Olubunmi Ibitoye Bernard Vanlauwe Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, Nigeria Foods banana and plantain consumer behavior consumer choice processed products quality attributes willingness to purchase |
author_facet |
Patchimaporn Udomkun Cargele Masso Rony Swennen Bhundit Innawong Apollin Fotso Kuate Amos Alakonya Jules Lienou Dorcas Olubunmi Ibitoye Bernard Vanlauwe |
author_sort |
Patchimaporn Udomkun |
title |
Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, Nigeria |
title_short |
Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, Nigeria |
title_full |
Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, Nigeria |
title_fullStr |
Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, Nigeria |
title_full_unstemmed |
Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, Nigeria |
title_sort |
consumer preferences and socioeconomic factors decided on plantain and plantain-based products in the central region of cameroon and oyo state, nigeria |
publisher |
MDPI AG |
series |
Foods |
issn |
2304-8158 |
publishDate |
2021-08-01 |
description |
Plantain is a key staple food in Central and West Africa, but there is limited understanding of its market in Africa. In addition, the cooking methods for enhancing the nutritional value, consumer preference, and willingness to pay for plantain and plantain-based products are not well understood. The knowledge gaps in the market and consumer dimension of the food chain need to be known to increase plantain utilization and guide breeding efforts. This research contributes by examining the cooking methods, consumer preference, and willingness to pay for plantain and plantain-based products in Cameroon and Nigeria. A household survey sample of 454 Cameroonian consumers in four divisions of Central Region and 418 Nigerian consumers in seven government areas of Oyo State in southwest Nigeria was the basis for the analysis. The results showed some levels of similarity and difference in the consumption and cooking of boiled, roasted, and fried plantain in both countries. The trend in consumption of all plantain-based products was constant in Cameroon but increased in Nigeria. The most important factor influencing Cameroonian consumers’ choice of plantain and its products was taste, while the nutrition trait influenced Nigerian consumers. Both Cameroonian and Nigerian consumers considered packaging, location of produce, and size and quantity as the least important factors. In addition, socioeconomic characteristics were significant determinants of consumers’ choices to consume plantain and its products. Gender significantly influenced (<i>p</i> < 0.05) taste, while nutrition was significantly driven (<i>p</i> < 0.05) by education and annual income. Household size played a significant role (<i>p</i> < 0.05) in consumers’ choices when the price was considered. These findings serve as a guideline to improve existing products to match the needs of consumers in each country and develop products for different consumer segments and potentially increase production. |
topic |
banana and plantain consumer behavior consumer choice processed products quality attributes willingness to purchase |
url |
https://www.mdpi.com/2304-8158/10/8/1955 |
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