| Summary: | In this article we approach senses and meanings referring to food present in the Saúde magazine as a factor that interferes with food consumption. We start from the assumption that in contemporary society there is a hegemony of biomedical discourse, disseminated and naturalized by common sense, which reproduces the interests of the market and inflences food choices. The magazine arouses interest precisely because it is one of the leading magazines in the vast list of Brazilian popular publications that deal with diet and health. As one of the methodological procedures used, we selected the publications from 2013 to 2016, corresponding to a analysis corpus composed of 36 magazines. In order to interpret the symbolic aspects, socially constructed and expressed in the selected material, the most striking and recurring characteristics were identifid on the covers of the editions. It was observed that inflencing eating practices and emphasizing the risk of becoming ill is the centrality of scientifi and biomedical discourse.
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