| Summary: | The service sector has grown in importance in recent years mainly
because it contributes towards economic growth and job creation in
many countries. As yet, the services sector has been the subject of little
research and few empirical studies, especially within the field of
innovation. Moreover, the specific features of services make it difficult
to study their internationalization, notably in tourism companies. The
purpose of this study is twofold. Firstly, to present a literature review
of internationalization in services and hospitality companies in
particular. Secondly, to discuss a case study focusing on the largest
Portuguese hospitality group (Pestana Group). This allows us to
formulate hypotheses that support empirical study and make some
important observations regarding service-oriented companies
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