Kerentanan Pekerja Imaterial dalam Industri Komersialisasi Vlog

• Main Author: Ayu Laras Pratitis
• Format: Article
• Language: English
• Published: Universitas Indonesia 2017-10-01
• Series: Masyarakat: Jurnal Sosiologi
• Online Access: http://journal.ui.ac.id/index.php/mjs/article/view/7769
• ISSN: 0852-8489; 2460-8165

<p class="MsoNormal" style="text-align: justify; line-height: normal;"><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif;" lang="IN">Studi </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-ansi-language: EN-US;">mengenai Video Blog (Vlog) </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif;" lang="IN">sebelumnya</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-ansi-language: EN-US;"> cenderung</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif;"> <span lang="IN">melihat </span></span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN">komersialisasi Vlog </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;">sebagai imbas dari</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN"> budaya partisipatif dan interaksi penonton dengan pembuat video blog (</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;">V</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN">logger). Berbeda dengan studi sebelumnya, studi ini melihat komersialisasi vlog berdampak pada </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;">terlibatnya</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN"> pekerja</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;" lang="IN"> </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;">imaterial</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN"> di</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;" lang="IN"> </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN">dalam rantai produksi.</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;" lang="IN"> </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN">Argumentasi tulisan ini yakni komersialisasi Vlog memunculkan</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;"> kelompok</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN"> pekerja</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;" lang="IN"> </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;">imaterial, yakni kelompok pekerja vlogger dan kelompok non-vlogger. Kedua kelompok pekerja tersebut memiliki relasi yang timpang, dengan kelompok pekerja non-vlogger berada pada posisi yang lebih rentan. Keadaan tersebut terjadi akibat timpangnya relasi masing &ndash; masing kelompok pekerja (vlogger dan non-vlogger) terhadap korporasi. Oleh karena itu, bentuk kerentanan terhadap kedua kelompok pekerja tersebut cenderung berbeda. </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN">Melalui metode kualitatif dengan wawancara mendalam, observasi, </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;">dan data sekunder</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;;" lang="IN">, artikel ini menemukan bahwa</span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;" lang="IN"> </span><span style="font-size: 12.0pt; font-family: &quot;Times New Roman&quot;,serif; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US;">relasi yang timpang antara pekerja non-vlogger dengan korporasi menyebabkan kondisi ketiadaan : perlindungan terhadap pemberhentian kerja, naiknya pendapatan, pembatasan jam kerja, menambah keterampilan, kesempatan untuk berserikat, serta perlindungan terhadap pendapatan melalui ketidakjelasan kontrak kerja.</span></p>