PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET
The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated.
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2013-11-01
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| Series: | Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_13.pdf |
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doaj-302a04eeba61450fa8b73efc032a391b |
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Article |
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doaj-302a04eeba61450fa8b73efc032a391b2020-11-25T01:17:54ZdeuPublishing Center "Kyiv University"Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka1728-26672079-908X2013-11-0111153596410.17721/1728-2667.2013/153-12/13PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKETN. KochkinaV. NakonechnyiThe article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated.http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_13.pdfadvertisinginternet advertisingviral advertising |
| collection |
DOAJ |
| language |
deu |
| format |
Article |
| sources |
DOAJ |
| author |
N. Kochkina V. Nakonechnyi |
| spellingShingle |
N. Kochkina V. Nakonechnyi PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka advertising internet advertising viral advertising |
| author_facet |
N. Kochkina V. Nakonechnyi |
| author_sort |
N. Kochkina |
| title |
PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_short |
PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_full |
PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_fullStr |
PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_full_unstemmed |
PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET |
| title_sort |
preconditions for the development of the world viral ad market |
| publisher |
Publishing Center "Kyiv University" |
| series |
Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka |
| issn |
1728-2667 2079-908X |
| publishDate |
2013-11-01 |
| description |
The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated. |
| topic |
advertising internet advertising viral advertising |
| url |
http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_13.pdf |
| work_keys_str_mv |
AT nkochkina preconditionsforthedevelopmentoftheworldviraladmarket AT vnakonechnyi preconditionsforthedevelopmentoftheworldviraladmarket |
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1725145135568650240 |