PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET

PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET

The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated.

Bibliographic Details
Main Authors:	N. Kochkina, V. Nakonechnyi
Format:	Article
Language:	deu
Published:	Publishing Center "Kyiv University" 2013-11-01
Series:	Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka
Subjects:	advertising internet advertising viral advertising
Online Access:	http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2015/11/153_13.pdf

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