The Artist as Innovation Muse: Findings from a Residence Program in the Fuzzy Front End
In a highly competitive business environment, integrating artists into corporate research and development (R&D) seems to be a promising way to foster inventiveness and idea generation. Given the importance of individual level innovation for product development, this study explores the benefits t...
Main Author: | Berit Sandberg |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-11-01
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Series: | Administrative Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-3387/10/4/88 |
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