MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS

MAKING HOTEL RESERVATIONS ONLINE: A CONTENT ANALYSIS OF U.S. TRAVELERS’ COMMENTS

As a substantial portion of online room reservations continues to be made via intermediary travel Web sites, the American hotel companies deploy large amounts of resources to attract travelers to their Web sites through lowest guaranteed rates, direct connections with agencies and corporate clients,...

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Bibliographic Details
Main Authors: Cristian MOROSAN, Miyoung JEONG
Format: Article
Language:English
Published: Universitatii Suceava 2007-06-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
brand
online reservations
security
Online Access:http://revistadeturism.ro/rdt/article/view/227

Internet

http://revistadeturism.ro/rdt/article/view/227

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