E-COMMERCE: A TOOL TO FORM ALLIANCES AND ORGANIZATIONAL NETWORKS OR TO MOTIVE COMPETITIVENESS? A STUDY OF CASE WITH THE SECONDHAND BOOKSTORES IN NATAL (RN)
Nowadays we face a new revolution, marked basically by information technology. With this, organizations have sought an increasingly intense and broad use of Information Technology, using it as a business tool, which modifies the basis of strategic and operational competitiveness of companies. The us...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade de Santa Cruz do Sul
2010-12-01
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| Series: | Redes |
| Subjects: | |
| Online Access: | https://online.unisc.br/seer/index.php/redes/article/view/1124 |