Marketing research, a succes factor for an entrepreneur
The aim of our paper is to emphasize the importance of partnership in the case of a small business. Being one of the main features of the marketing strategy, marketing research is often perceived as a feature of big companies, involving huge effort of people and budget. In the case of an entrepreneu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Academy
2011-12-01
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| Series: | Revista Romana de Economie |
| Subjects: | |
| Online Access: | http://www.revecon.ro/articles/2011-2/2011-2-7.pdf |