MOTIVATIONAL SEGMENTATION OF THE GASTRONOMIC TOURIST IN THE CITY OF CÓRDOBA (SPAIN)

MOTIVATIONAL SEGMENTATION OF THE GASTRONOMIC TOURIST IN THE CITY OF CÓRDOBA (SPAIN)

The objective is to analyze the motivations of tourists who visit a city with a rich cultural heritage, both architectural and culinary. Based on these motivations, segmentation is carried out. Regarding the methodology, after a factorial analysis and taking the extracted motivational dimensions as...

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Bibliographic Details
Main Authors: Javier JIMÉNEZ-BELTRÁN, Carol JARA-ALBA, Jaime ROLDAN NOGUERAS, Gema GOMEZ-CASERO
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2019-10-01
Series:Geo Journal of Tourism and Geosites
Subjects:
gastronomy
motivation
neophobia
neophilia
tourism segmentation
gastronomic tourism
food tourism
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-3-2019/gtg.26316-404.pdf
Description
Summary:The objective is to analyze the motivations of tourists who visit a city with a rich cultural heritage, both architectural and culinary. Based on these motivations, segmentation is carried out. Regarding the methodology, after a factorial analysis and taking the extracted motivational dimensions as reference, the multivariate technique of grouping the cases was used, obtaining four clusters. Findings show that tourists of Córdoba are attracted to gastronomic features in addition to architectural heritage, together forming a cultural product that is highly valued. The article also analyzes neophilia and neophobia.
ISSN:2065-0817

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