| Summary: | Community-based tourism (CBT) considers one sustainable form of tourism to enhance tourists’ and local communities’ relationships. By investigating and studying the previous scientific production of the CBT field in general and, in particular, rural CBT, the researchers found that the local communities’ roles in shaping this type of tourism have been given great importance. This literature mainly focuses on rural CBT from the academic researcher’s perspective. This study aimed to understand the villager’s view on rural sustainable CBT in Pampang Village, Indonesia. In our research, we used the triangulation method based on three kinds of data: in-depth structured interviews, non-participant field observations, and quantitative sustainability aspects of the local attractions. The research results helped us design a model for the formation of sustainable rural CBT activities in Indonesia, which depends on formal and informal leader figures in the community instead of only the community’s solidarity, as much previous research has indicated.
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