Representation of Mozambicans in the work domain in the colonial period (1970-1975) in the Portuguese newspaper O Século de Joanesburgo: A multimodal approach

This article attempts to report how Mozambicans were discursively constructed in the work domain by the Portuguese newspaper O Século de Joanesburgo during the colonial period, most particularly between 1970 and 1975. The overall findings show that the indigenous Mozambicans were assigned menial...

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Main Author: da Costa, Dinis Fernando
Format: Article
Language:Afrikaans
Published: Stellenbosch University 2016-12-01
Series:Stellenbosch Papers in Linguistics
Subjects:
Online Access:https://spil.journals.ac.za/pub/article/view/176
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spelling doaj-32bc96c9a46648949372275132bc84762020-11-25T03:06:05ZafrStellenbosch UniversityStellenbosch Papers in Linguistics1027-34172223-99362016-12-01460517510.5774/46-0-176Representation of Mozambicans in the work domain in the colonial period (1970-1975) in the Portuguese newspaper O Século de Joanesburgo: A multimodal approachda Costa, Dinis Fernando0Universidade Gregorio Semedo, AngolaThis article attempts to report how Mozambicans were discursively constructed in the work domain by the Portuguese newspaper O Século de Joanesburgo during the colonial period, most particularly between 1970 and 1975. The overall findings show that the indigenous Mozambicans were assigned menial jobs thus portrayed as providers of unskilled labour. By assigning these jobs to indigenous Mozambicans, the newspaper reinforces the point that indigenous Mozambicans lack knowledge, competence or skills to deal with jobs that required intellectual capabilities. The discourse implies that the Portuguese (morally superior) decided what kind of jobs were reserved for blacks and under what conditions they should be carried out. Ideologically, this shows white moral and intellectual superiority over blacks.https://spil.journals.ac.za/pub/article/view/176representationcolonialismmozambicansnewspaper
collection DOAJ
language Afrikaans
format Article
sources DOAJ
author da Costa, Dinis Fernando
spellingShingle da Costa, Dinis Fernando
Representation of Mozambicans in the work domain in the colonial period (1970-1975) in the Portuguese newspaper O Século de Joanesburgo: A multimodal approach
Stellenbosch Papers in Linguistics
representation
colonialism
mozambicans
newspaper
author_facet da Costa, Dinis Fernando
author_sort da Costa, Dinis Fernando
title Representation of Mozambicans in the work domain in the colonial period (1970-1975) in the Portuguese newspaper O Século de Joanesburgo: A multimodal approach
title_short Representation of Mozambicans in the work domain in the colonial period (1970-1975) in the Portuguese newspaper O Século de Joanesburgo: A multimodal approach
title_full Representation of Mozambicans in the work domain in the colonial period (1970-1975) in the Portuguese newspaper O Século de Joanesburgo: A multimodal approach
title_fullStr Representation of Mozambicans in the work domain in the colonial period (1970-1975) in the Portuguese newspaper O Século de Joanesburgo: A multimodal approach
title_full_unstemmed Representation of Mozambicans in the work domain in the colonial period (1970-1975) in the Portuguese newspaper O Século de Joanesburgo: A multimodal approach
title_sort representation of mozambicans in the work domain in the colonial period (1970-1975) in the portuguese newspaper o século de joanesburgo: a multimodal approach
publisher Stellenbosch University
series Stellenbosch Papers in Linguistics
issn 1027-3417
2223-9936
publishDate 2016-12-01
description This article attempts to report how Mozambicans were discursively constructed in the work domain by the Portuguese newspaper O Século de Joanesburgo during the colonial period, most particularly between 1970 and 1975. The overall findings show that the indigenous Mozambicans were assigned menial jobs thus portrayed as providers of unskilled labour. By assigning these jobs to indigenous Mozambicans, the newspaper reinforces the point that indigenous Mozambicans lack knowledge, competence or skills to deal with jobs that required intellectual capabilities. The discourse implies that the Portuguese (morally superior) decided what kind of jobs were reserved for blacks and under what conditions they should be carried out. Ideologically, this shows white moral and intellectual superiority over blacks.
topic representation
colonialism
mozambicans
newspaper
url https://spil.journals.ac.za/pub/article/view/176
work_keys_str_mv AT dacostadinisfernando representationofmozambicansintheworkdomaininthecolonialperiod19701975intheportuguesenewspaperoseculodejoanesburgoamultimodalapproach
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