Le BCBG et les classes sociales en France

• Main Authors: Fredricka, Clarissa Rebecca, Miranda, Airin
• Format: Article
• Language: English
• Published: UGM Digital Press 2019-10-01
• Series: Digital Press Social Sciences and Humanities
• Online Access: https://digitalpress.ugm.ac.id/article/284

<p class="MsoNoSpacing">This article examines the fashion style dress known by the name of Bon&nbsp;<span style="font-size: 1rem;">Chic Bon Genre (BCBG) (or “preppy”) developed by the Bourgeois in&nbsp;</span><span style="font-size: 1rem;">France after the oil crisis in 1979. This fashion style reflects the social&nbsp;</span><span style="font-size: 1rem;">status of the group of persons who were members of the highest social&nbsp;</span><span style="font-size: 1rem;">class in France at the time. The BCBG was born in the middle-class&nbsp;</span><span style="font-size: 1rem;">community who wants to separate from other social classes through&nbsp;</span><span style="font-size: 1rem;">manifestations of the values of this group. The goal is to present the&nbsp;</span><span style="font-size: 1rem;">BCBG not only as a style of clothing but also the values as the Bourgeois&nbsp;</span><span style="font-size: 1rem;">lifestyle. The details in the BCBG fashion style will be analyzed using the&nbsp;</span><span style="font-size: 1rem;">semiotics of Roland Barthes. He explained that clothes are the&nbsp;</span><span style="font-size: 1rem;">&amp;quot;signifiants&amp;quot; and the style or fashion are the &amp;quot;signifiés&amp;quot; to find the &amp;quot;myth&amp;quot;&nbsp;</span><span style="font-size: 1rem;">that connects the signs that show the link between the style of clothing&nbsp;</span><span style="font-size: 1rem;">with the bourgeois lifestyle. The results show that the Bourgeois&nbsp;</span><span style="font-size: 1rem;">distinguish to determine its position or stand within the company in&nbsp;</span><span style="font-size: 1rem;">France; and it is in a higher position than others. This distinction of the&nbsp;</span><span style="font-size: 1rem;">Bourgeois will be examined using the theory of the distinction of Pierre&nbsp;</span><span style="font-size: 1rem;">Bourdieu, which is a concept of the segregation of the dominant as a step&nbsp;</span><span style="font-size: 1rem;">to establish their position and distinguish their values of others.</span></p><p class="MsoNoSpacing"><o:p></o:p></p>