I’m Lovin’ it
The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes tha...
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| Format: | Article |
| Language: | English |
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Sciendo
2012-12-01
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| Series: | Romanian Journal of English Studies |
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| Online Access: | https://doi.org/10.2478/v10319-012-0002-2 |
| Summary: | The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications. |
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| ISSN: | 2286-0428 |