Finding Cinderella’s shoe: Guidelines for the planning of contemporary outdoor advertising media.
The main aim of this study was to explore how experienced media practitioners plan contemporary outdoor advertising in the South African context. In depth interviews were conducted with purposively sampled participants at media agencies responsible for the outdoor advertising campaigns of some large...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-02-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_36_vol_6__2__2017.pdf |