Some solutions to improve customer relationship management at the commercial banks in Vietnam
This article studies the reality of customer relationship management at the commercial banks in Vietnam. The author mentionsthe limitations in customer ralationship management in the banking sector and give the following reasons: strategy, organization, human resourses and technology. Fr...
Main Author: | |
---|---|
Format: | Article |
Language: | Vietnamese |
Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
|
Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/667 |
Summary: | This article studies the reality of customer relationship management at the commercial banks in Vietnam. The author mentionsthe limitations in customer ralationship management in the banking sector and give the following reasons: strategy, organization, human resourses and technology. From that analysis, the author suggests some solutions to improve customer ralationship management at the commercial banks in Vietnam |
---|---|
ISSN: | 2734-9306 2734-9578 |