Some solutions to improve customer relationship management at the commercial banks in Vietnam

Some solutions to improve customer relationship management at the commercial banks in Vietnam

This article studies the reality of customer relationship management at the commercial banks in Vietnam. The author mentionsthe limitations in customer ralationship management in the banking sector and give the following reasons: strategy, organization, human resourses and technology. Fr...

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Bibliographic Details
Main Author: Bùi Quang Tín
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-08-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:
ngân hàng thương mại
quản trị quan hệ khách hàng
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/667

Internet

https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/667

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