Electronics Payment Decisions of the Indonesian Urban Households: A Nested Logit Analysis of the Effects of the Payment Characteristics

<p class="Pa7">Despite the dominance of cash method, electronic transactions have emerged in urban Indonesia. Existing studies focused on the macro impact of such transaction in developed countries. Limited attention has been paid to study consumers’ preference of payment method at m...

Full description

Bibliographic Details
Main Authors: Imaduddin Sahabat, Teguh Dartanto, Haidy A. Passay, Diah Widyawati
Format: Article
Language:English
Published: EconJournals 2017-10-01
Series:International Journal of Economics and Financial Issues
Online Access:https://www.econjournals.com/index.php/ijefi/article/view/4977
id doaj-34bc87cef28444fba10a83448bcb6536
record_format Article
spelling doaj-34bc87cef28444fba10a83448bcb65362020-11-25T00:49:48ZengEconJournalsInternational Journal of Economics and Financial Issues2146-41382017-10-01754985112975Electronics Payment Decisions of the Indonesian Urban Households: A Nested Logit Analysis of the Effects of the Payment CharacteristicsImaduddin Sahabat0Teguh Dartanto1Haidy A. Passay2Diah Widyawati3Faculty of Economics and Business University of Indonesia, IndonesiaFaculty of Economics and Business University of Indonesia, IndonesiaFaculty of Economics and Business University of Indonesia, IndonesiaFaculty of Economics and Business University of Indonesia, Indonesia<p class="Pa7">Despite the dominance of cash method, electronic transactions have emerged in urban Indonesia. Existing studies focused on the macro impact of such transaction in developed countries. Limited attention has been paid to study consumers’ preference of payment method at micro level due to attributes of payment method associated with consumer preferences. This study attempts to analyze household’s decision associated with preference of electronic payments using data of 936 urban households in six municipalities in Jakarta and East Java, focusing on the effect of payment system characteristics on the preferred payment method. Nested logit model is employed as the household’s decision can be assumed to follow asequential process. The results indicate that payment method’s attributes such as security, cost, reward and acceptance, have significant impact on electronic payment preference. It should be noted that debit card and credit transfer users are the most sentitive to a change in unit of security, cost and acceptance, and credit card users are more likely affected by the changes in reward. Other empirical findings include that the ease of access to the banking infrastructure and number of minimarkets increases the preference of electronic payments. In addition, the choice is highly dependent on age, education, occupation status and income. Moreover, the empirical analysis explicitly modeled the pattern of correlations among alternatives by a nested logit model and the inclusive value of 0.661 also proofed that the decision making process is occurred in sequence. This implies that one paymet method is more likely to compete with another payment method of thesame electonic payments than the payment methods of cash payment alternative. In conclusion, this study confirms attributes that are influential to further induce household’s use of electronic payment methods.</p><p><strong>Keywords: </strong>Payment System, Household Behavior, Electronic Payment</p><p><strong>JEL Classifications: </strong>D1, E42</p>https://www.econjournals.com/index.php/ijefi/article/view/4977
collection DOAJ
language English
format Article
sources DOAJ
author Imaduddin Sahabat
Teguh Dartanto
Haidy A. Passay
Diah Widyawati
spellingShingle Imaduddin Sahabat
Teguh Dartanto
Haidy A. Passay
Diah Widyawati
Electronics Payment Decisions of the Indonesian Urban Households: A Nested Logit Analysis of the Effects of the Payment Characteristics
International Journal of Economics and Financial Issues
author_facet Imaduddin Sahabat
Teguh Dartanto
Haidy A. Passay
Diah Widyawati
author_sort Imaduddin Sahabat
title Electronics Payment Decisions of the Indonesian Urban Households: A Nested Logit Analysis of the Effects of the Payment Characteristics
title_short Electronics Payment Decisions of the Indonesian Urban Households: A Nested Logit Analysis of the Effects of the Payment Characteristics
title_full Electronics Payment Decisions of the Indonesian Urban Households: A Nested Logit Analysis of the Effects of the Payment Characteristics
title_fullStr Electronics Payment Decisions of the Indonesian Urban Households: A Nested Logit Analysis of the Effects of the Payment Characteristics
title_full_unstemmed Electronics Payment Decisions of the Indonesian Urban Households: A Nested Logit Analysis of the Effects of the Payment Characteristics
title_sort electronics payment decisions of the indonesian urban households: a nested logit analysis of the effects of the payment characteristics
publisher EconJournals
series International Journal of Economics and Financial Issues
issn 2146-4138
publishDate 2017-10-01
description <p class="Pa7">Despite the dominance of cash method, electronic transactions have emerged in urban Indonesia. Existing studies focused on the macro impact of such transaction in developed countries. Limited attention has been paid to study consumers’ preference of payment method at micro level due to attributes of payment method associated with consumer preferences. This study attempts to analyze household’s decision associated with preference of electronic payments using data of 936 urban households in six municipalities in Jakarta and East Java, focusing on the effect of payment system characteristics on the preferred payment method. Nested logit model is employed as the household’s decision can be assumed to follow asequential process. The results indicate that payment method’s attributes such as security, cost, reward and acceptance, have significant impact on electronic payment preference. It should be noted that debit card and credit transfer users are the most sentitive to a change in unit of security, cost and acceptance, and credit card users are more likely affected by the changes in reward. Other empirical findings include that the ease of access to the banking infrastructure and number of minimarkets increases the preference of electronic payments. In addition, the choice is highly dependent on age, education, occupation status and income. Moreover, the empirical analysis explicitly modeled the pattern of correlations among alternatives by a nested logit model and the inclusive value of 0.661 also proofed that the decision making process is occurred in sequence. This implies that one paymet method is more likely to compete with another payment method of thesame electonic payments than the payment methods of cash payment alternative. In conclusion, this study confirms attributes that are influential to further induce household’s use of electronic payment methods.</p><p><strong>Keywords: </strong>Payment System, Household Behavior, Electronic Payment</p><p><strong>JEL Classifications: </strong>D1, E42</p>
url https://www.econjournals.com/index.php/ijefi/article/view/4977
work_keys_str_mv AT imaduddinsahabat electronicspaymentdecisionsoftheindonesianurbanhouseholdsanestedlogitanalysisoftheeffectsofthepaymentcharacteristics
AT teguhdartanto electronicspaymentdecisionsoftheindonesianurbanhouseholdsanestedlogitanalysisoftheeffectsofthepaymentcharacteristics
AT haidyapassay electronicspaymentdecisionsoftheindonesianurbanhouseholdsanestedlogitanalysisoftheeffectsofthepaymentcharacteristics
AT diahwidyawati electronicspaymentdecisionsoftheindonesianurbanhouseholdsanestedlogitanalysisoftheeffectsofthepaymentcharacteristics
_version_ 1725251135556550656