New Optimal-Control-Based Advertising Strategies and Coordination of a Supply Chain With Differentiated Products Under Consignment Contract

With the aid of optimal control theory, the cooperative advertising problem is discussed for a supply chain under consignment contract in a competitive environment. Consider the case that the market demand of products is affected by advertising effort and goodwill, both the optimal advertising strat...

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Bibliographic Details
Main Authors: Zhihui Wu, Dongyan Chen
Format: Article
Published: IEEE 2019-01-01
Series:IEEE Access
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