E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion
<p>The paper positions the passenger sea ports in the context of cruise tourism on the basis of e-services they offer. The e-services of eleven passenger ports are categorized and then quantitatively evaluated by binary and ranking approaches. In general, the port e-services might be categoriz...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Transport and Traffic Sciences
2014-02-01
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| Series: | Promet (Zagreb) |
| Subjects: | |
| Online Access: | http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/1282 |
| Summary: | <p>The paper positions the passenger sea ports in the context of cruise tourism on the basis of e-services they offer. The e-services of eleven passenger ports are categorized and then quantitatively evaluated by binary and ranking approaches. In general, the port e-services might be categorized according to their functionality as navigational, ship and passenger-related ones, logistics, business, marketing, entertainment, security, safety, environmental, etc. These services can be bidirectional informational and/or transactional. In this paper, only those port e-services related directly to the passengers’ needs, within the frame of cruise tourism, are taken into consideration and categorized as core, or as value-added ones, and as informational and/or transactional ones. Then, each of them is assigned an appropriate binary value (0/1), depending on whether the considered passenger port offers the related e-service or not. These values are employed in the evaluation of the analyzed passenger port e-services offered, and as a base for their positioning. The appropriate weights coefficients, obtained by ranking (Saaty method), were used in the process of the considered port final positioning on the cruise tourism e-market. Some additional analyses and recommendations in the direction of further positioning and promotion of the port of Kotor (Montenegro), as rising cruise tourism port (destination), are given as well.</p> |
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| ISSN: | 0353-5320 1848-4069 |