Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China
With increasing urbanization in China, many cities are facing serious environmental problems due to continuous and substantial increase in automobile transportation. It is becoming imperative to examine effective ways to reduce individual automobile use to facilitate sustainable transportation behav...
Main Authors: | , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2017-12-01
|
Series: | International Journal of Environmental Research and Public Health |
Subjects: | |
Online Access: | https://www.mdpi.com/1660-4601/14/12/1593 |
id |
doaj-35fe7d5f37dd47da8641ab234485e0cd |
---|---|
record_format |
Article |
spelling |
doaj-35fe7d5f37dd47da8641ab234485e0cd2020-11-25T00:53:32ZengMDPI AGInternational Journal of Environmental Research and Public Health1660-46012017-12-011412159310.3390/ijerph14121593ijerph14121593Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from ChinaYuwei Liu0Hong Sheng1Norbert Mundorf2Colleen Redding3Yinjiao Ye4Business School, Yangzhou University, Yangzhou 22509, ChinaBusiness School, Yangzhou University, Yangzhou 22509, ChinaDepartment of Communication Studies, Harrington School of Communication and Media, University of Rhode Island, Kingston, RI 02881, USADepartment of Psychology, College of Health Sciences, University of Rhode Island, Kingston, RI 02881, USADepartment of Communication Studies, Harrington School of Communication and Media, University of Rhode Island, Kingston, RI 02881, USAWith increasing urbanization in China, many cities are facing serious environmental problems due to continuous and substantial increase in automobile transportation. It is becoming imperative to examine effective ways to reduce individual automobile use to facilitate sustainable transportation behavior. Empirical, theory-based research on sustainable transportation in China is limited. In this research, we propose an integrated model based on the norm activation model and the theory of planned behavior by combining normative and rational factors to predict individuals’ intention to reduce car use. Data from a survey of 600 car drivers in China’s three metropolitan areas was used to test the proposed model and hypotheses. Results showed that three variables, perceived norm of car-transport reduction, attitude towards reduction, and perceived behavior control over car-transport reduction, significantly affected the intention to reduce car-transport. Personal norms mediated the relationship between awareness of consequences of car-transport, ascription of responsibility of car-transport, perceived subjective norm for car-transport reduction, and intention to reduce car-transport. The results of this research not only contribute to theory development in the area of sustainable transportation behavior, but also provide a theoretical frame of reference for relevant policy-makers in urban transport management.https://www.mdpi.com/1660-4601/14/12/1593sustainable transport behaviorurban transportcar-transport reductionintention surveynorm activation model |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Yuwei Liu Hong Sheng Norbert Mundorf Colleen Redding Yinjiao Ye |
spellingShingle |
Yuwei Liu Hong Sheng Norbert Mundorf Colleen Redding Yinjiao Ye Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China International Journal of Environmental Research and Public Health sustainable transport behavior urban transport car-transport reduction intention survey norm activation model |
author_facet |
Yuwei Liu Hong Sheng Norbert Mundorf Colleen Redding Yinjiao Ye |
author_sort |
Yuwei Liu |
title |
Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China |
title_short |
Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China |
title_full |
Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China |
title_fullStr |
Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China |
title_full_unstemmed |
Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China |
title_sort |
integrating norm activation model and theory of planned behavior to understand sustainable transport behavior: evidence from china |
publisher |
MDPI AG |
series |
International Journal of Environmental Research and Public Health |
issn |
1660-4601 |
publishDate |
2017-12-01 |
description |
With increasing urbanization in China, many cities are facing serious environmental problems due to continuous and substantial increase in automobile transportation. It is becoming imperative to examine effective ways to reduce individual automobile use to facilitate sustainable transportation behavior. Empirical, theory-based research on sustainable transportation in China is limited. In this research, we propose an integrated model based on the norm activation model and the theory of planned behavior by combining normative and rational factors to predict individuals’ intention to reduce car use. Data from a survey of 600 car drivers in China’s three metropolitan areas was used to test the proposed model and hypotheses. Results showed that three variables, perceived norm of car-transport reduction, attitude towards reduction, and perceived behavior control over car-transport reduction, significantly affected the intention to reduce car-transport. Personal norms mediated the relationship between awareness of consequences of car-transport, ascription of responsibility of car-transport, perceived subjective norm for car-transport reduction, and intention to reduce car-transport. The results of this research not only contribute to theory development in the area of sustainable transportation behavior, but also provide a theoretical frame of reference for relevant policy-makers in urban transport management. |
topic |
sustainable transport behavior urban transport car-transport reduction intention survey norm activation model |
url |
https://www.mdpi.com/1660-4601/14/12/1593 |
work_keys_str_mv |
AT yuweiliu integratingnormactivationmodelandtheoryofplannedbehaviortounderstandsustainabletransportbehaviorevidencefromchina AT hongsheng integratingnormactivationmodelandtheoryofplannedbehaviortounderstandsustainabletransportbehaviorevidencefromchina AT norbertmundorf integratingnormactivationmodelandtheoryofplannedbehaviortounderstandsustainabletransportbehaviorevidencefromchina AT colleenredding integratingnormactivationmodelandtheoryofplannedbehaviortounderstandsustainabletransportbehaviorevidencefromchina AT yinjiaoye integratingnormactivationmodelandtheoryofplannedbehaviortounderstandsustainabletransportbehaviorevidencefromchina |
_version_ |
1725237633173422080 |