A study on the effect of green marketing on consumers’ purchasing intention

During the past two decades, there have been significant damages on environment such as ozone layer depletion, global warming effects, etc. and people are getting more concerned about taking necessary actions to help environment. The purpose of this paper is to study the effect of green marketing on...

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Bibliographic Details
Main Authors: Mehdy Fallah, Mohammad Reza Ebrahimi
Format: Article
Published: Growing Science 2014-03-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol4/msl_2014_30.pdf

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