MOTIVATIONS ANALYSIS IN ECOTOURISM THROUGH AN EMPIRICAL APPLICATION: SEGMENTATION, CHARACTERISTICS AND MOTIVATIONS OF THE CONSUMER
In recent years, there has been a growing interest of tourists in the environment and movements directed towards the enjoyment of the natural environment. This study is designed to analyze the motivations and the demand segmentation in ecotourism taking as reference the functional theory. The empiri...
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Editura Universităţii din Oradea
2019-01-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2019/gtg.24106-343.pdf |
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doaj-36fefe91220f4f50a0b98b065e8c4f3b2020-11-25T01:10:30ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172019-01-01241607310.30892/gtg.24106-343MOTIVATIONS ANALYSIS IN ECOTOURISM THROUGH AN EMPIRICAL APPLICATION: SEGMENTATION, CHARACTERISTICS AND MOTIVATIONS OF THE CONSUMER Mauricio CARVACHE-FRANCO0Marival SEGARRA-OÑA1Conrado CARRASCOSA-LÓPEZ 2Espíritu Santo University, Km. 2,5 vía Samborondón, Ecuador, Universitat Politècnica de Valencia, Management Department, 7D building, Camino de Vera s/n 46022. Valencia, SpainUniversitat Politècnica de Valencia, Management Department, 7D building, Camino de Vera s/n 46022. Valencia, SpainUniversitat Politècnica de Valencia, Management Department, 7D building, Camino de Vera s/n 46022. Valencia, SpainIn recent years, there has been a growing interest of tourists in the environment and movements directed towards the enjoyment of the natural environment. This study is designed to analyze the motivations and the demand segmentation in ecotourism taking as reference the functional theory. The empirical analysis was carried out in Santay Island National Recreation and Morro Mangrove Refuge in Ecuador. About the data analysis, a factorial analysis and a k-means non-hierarchical segmentation were performed. The results show that there are several motivational factors in ecotourism: “Self-development”, “Interpersonal relationships”, “Building personal relationships and Ego-defensive function”, “Reward”, “Escape”, “Nature appreciation”. There are three segments of ecotourists: “Multiple motives”, “Nature”, and “Reward and Escape”. http://gtg.webhost.uoradea.ro/PDF/GTG-1-2019/gtg.24106-343.pdfMotivationsSegmentationTourismEcotourismEcuador |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Mauricio CARVACHE-FRANCO Marival SEGARRA-OÑA Conrado CARRASCOSA-LÓPEZ |
| spellingShingle |
Mauricio CARVACHE-FRANCO Marival SEGARRA-OÑA Conrado CARRASCOSA-LÓPEZ MOTIVATIONS ANALYSIS IN ECOTOURISM THROUGH AN EMPIRICAL APPLICATION: SEGMENTATION, CHARACTERISTICS AND MOTIVATIONS OF THE CONSUMER Geo Journal of Tourism and Geosites Motivations Segmentation Tourism Ecotourism Ecuador |
| author_facet |
Mauricio CARVACHE-FRANCO Marival SEGARRA-OÑA Conrado CARRASCOSA-LÓPEZ |
| author_sort |
Mauricio CARVACHE-FRANCO |
| title |
MOTIVATIONS ANALYSIS IN ECOTOURISM THROUGH AN EMPIRICAL APPLICATION: SEGMENTATION, CHARACTERISTICS AND MOTIVATIONS OF THE CONSUMER |
| title_short |
MOTIVATIONS ANALYSIS IN ECOTOURISM THROUGH AN EMPIRICAL APPLICATION: SEGMENTATION, CHARACTERISTICS AND MOTIVATIONS OF THE CONSUMER |
| title_full |
MOTIVATIONS ANALYSIS IN ECOTOURISM THROUGH AN EMPIRICAL APPLICATION: SEGMENTATION, CHARACTERISTICS AND MOTIVATIONS OF THE CONSUMER |
| title_fullStr |
MOTIVATIONS ANALYSIS IN ECOTOURISM THROUGH AN EMPIRICAL APPLICATION: SEGMENTATION, CHARACTERISTICS AND MOTIVATIONS OF THE CONSUMER |
| title_full_unstemmed |
MOTIVATIONS ANALYSIS IN ECOTOURISM THROUGH AN EMPIRICAL APPLICATION: SEGMENTATION, CHARACTERISTICS AND MOTIVATIONS OF THE CONSUMER |
| title_sort |
motivations analysis in ecotourism through an empirical application: segmentation, characteristics and motivations of the consumer |
| publisher |
Editura Universităţii din Oradea |
| series |
Geo Journal of Tourism and Geosites |
| issn |
2065-0817 |
| publishDate |
2019-01-01 |
| description |
In recent years, there has been a growing interest of tourists in the environment and movements directed towards the enjoyment of the natural environment. This study is designed to analyze the motivations and the demand segmentation in ecotourism taking as reference the functional theory. The empirical analysis was carried out in Santay Island National Recreation and Morro Mangrove Refuge in Ecuador. About the data analysis, a factorial analysis and a k-means non-hierarchical segmentation were performed. The results show that there are several motivational factors in ecotourism: “Self-development”, “Interpersonal relationships”, “Building personal relationships and Ego-defensive function”, “Reward”, “Escape”, “Nature appreciation”. There are three segments of ecotourists: “Multiple motives”, “Nature”, and “Reward and Escape”. |
| topic |
Motivations Segmentation Tourism Ecotourism Ecuador |
| url |
http://gtg.webhost.uoradea.ro/PDF/GTG-1-2019/gtg.24106-343.pdf |
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