Peran Identifikasi Merek dan Citra Merek dalam Mempengaruhi Cinta kepada Merek
This research aims to synthesize two major antacedents of brand love, which are brand identification and brand image. Research is conducted using multiple regression analysis, whereas data collection is conducted using online questionnaire. The sample of this research is community members of a promi...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Kanjuruhan Malang
2017-06-01
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| Series: | Jurnal Ekonomi Modernisasi |
| Subjects: | |
| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1761 |