Practical research results of a successful company's appearance at the fair
Trade fairs represent a hot subject in the contemporary theory, as well as in the contemporary practice of modern successful international and local enterprises, organizers and owners of exhibition space. The domestic literature provides certain sources and papers which discuss the topic in theory,...
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2014-01-01
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Series: | Ekonomika Poljoprivrede (1979) |
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Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2014/0352-34621404903P.pdf |
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doaj-3880d08f1aae493b9548e30be8474fe92020-11-24T20:41:36ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532014-01-0161490391410.5937/ekoPolj1404903P0352-34621404903PPractical research results of a successful company's appearance at the fairPrdić Nedeljko0Kuzman Boris1Barjaktarović Miljana2JKP Tržnica, Novi SadUniversity of Novi Sad, Faculty of Agriculture, Novi Sad, SerbiaAlfa University, Belgrade, SerbiaTrade fairs represent a hot subject in the contemporary theory, as well as in the contemporary practice of modern successful international and local enterprises, organizers and owners of exhibition space. The domestic literature provides certain sources and papers which discuss the topic in theory, but there is an evident lack of strategic approach towards trade fairs as the instrument of sales improvement, as well as the obvious lack of practical approach of enterprises at trade fairs, and the lack of real measurement of the results obtained. This paper proves that the representation on a trade fair had positive effect on the sales results, as well as on the creation of interest and the increase of awareness of the existence of a company and its products. The analysis proves that under certain conditions the gain rate on the investment is calculable and quantifiable, in the case of trade fair representation.http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2014/0352-34621404903P.pdftrade fairswinecostseffects of appearance |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Prdić Nedeljko Kuzman Boris Barjaktarović Miljana |
spellingShingle |
Prdić Nedeljko Kuzman Boris Barjaktarović Miljana Practical research results of a successful company's appearance at the fair Ekonomika Poljoprivrede (1979) trade fairs wine costs effects of appearance |
author_facet |
Prdić Nedeljko Kuzman Boris Barjaktarović Miljana |
author_sort |
Prdić Nedeljko |
title |
Practical research results of a successful company's appearance at the fair |
title_short |
Practical research results of a successful company's appearance at the fair |
title_full |
Practical research results of a successful company's appearance at the fair |
title_fullStr |
Practical research results of a successful company's appearance at the fair |
title_full_unstemmed |
Practical research results of a successful company's appearance at the fair |
title_sort |
practical research results of a successful company's appearance at the fair |
publisher |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
series |
Ekonomika Poljoprivrede (1979) |
issn |
0352-3462 2334-8453 |
publishDate |
2014-01-01 |
description |
Trade fairs represent a hot subject in the contemporary theory, as well as in the contemporary practice of modern successful international and local enterprises, organizers and owners of exhibition space. The domestic literature provides certain sources and papers which discuss the topic in theory, but there is an evident lack of strategic approach towards trade fairs as the instrument of sales improvement, as well as the obvious lack of practical approach of enterprises at trade fairs, and the lack of real measurement of the results obtained. This paper proves that the representation on a trade fair had positive effect on the sales results, as well as on the creation of interest and the increase of awareness of the existence of a company and its products. The analysis proves that under certain conditions the gain rate on the investment is calculable and quantifiable, in the case of trade fair representation. |
topic |
trade fairs wine costs effects of appearance |
url |
http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2014/0352-34621404903P.pdf |
work_keys_str_mv |
AT prdicnedeljko practicalresearchresultsofasuccessfulcompanysappearanceatthefair AT kuzmanboris practicalresearchresultsofasuccessfulcompanysappearanceatthefair AT barjaktarovicmiljana practicalresearchresultsofasuccessfulcompanysappearanceatthefair |
_version_ |
1716824521014509568 |