How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins

How Culture and Trustworthiness Interact in Different E-Commerce Contexts: A Comparative Analysis of Consumers' Intention to Purchase on Platforms of Different Origins

The outgrowth of e-commerce has advanced the development of countries' economies. Today, online marketplaces are targeting not only their local customers but are also spreading their interests overseas, expanding cross-border e-commerce. The current study aims to analyze the interaction of cust...

Full description

Bibliographic Details
Main Authors: Anna Tikhomirova, Juan Huang, Shuai Chuanmin, Muhammad Khayyam, Hussain Ali, Dmitry S. Khramchenko
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-10-01
Series:Frontiers in Psychology
Subjects:
consumer behavior
purchase intention
trustworthiness
culture
e-commerce
context
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.746467/full

Similar Items

Similar Items