RESEARCHES REGARDING THE ONLINE PRESENCE OF THE BIHOR COUNTY COMPANIES

• Main Authors: Mares Marius Daniel, Tarca Naiana, Mares Valerica
• Format: Article
• Language: deu
• Published: University of Oradea 2012-07-01
• Series: Annals of the University of Oradea: Economic Science
• Subjects: websites, Internet users, virtual environment, company’s promotion, loyal clients
• Online Access: http://anale.steconomiceuoradea.ro/volume/2012/n1/183.pdf
• ISSN: 1222-569X; 1582-5450

In this paper is presented a survey of companies’ websites in Bihor county. The study aims at local companies whose scope of activity allows them to interact with the end-users – individuals and whose presence in the virtual environment is ensured by websites. Companies that own a website use it for different purposes: to communicate to the users information about the company, to promote its products and services offered, to offer potential clients the opportunity to purchase these products online, to interact with their clients. The website of a company ensure its constant presence and can be used as an instrument in the marketing strategy, as a meaning of identity development or growth of the brand exposure, as a support for relationships with potential buyers or as a way of achieving market research. But for the website to fulfill the purpose for which it was made it must give the needed importance to certain aspects. Research carried out reveals an intensified concern of the companies for creating their own websites, for communicating with potential clients from the virtual environment, but they do not give importance to issues related to updating the information, structure, appearance, purpose sites. Most companies use the website mainly for information. They give little importance to promotion, yet not realizing the benefits they might have. Less than one third of the websites analyzed offers the possibility of online orders.