Measuring Gen-Y Customer Experience in the Banking Sector
The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2017-12-01
|
Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
Subjects: | |
Online Access: | https://doi.org/10.1515/mosr-2017-0017 |
id |
doaj-39e1ae08985741da98ec7c3b071c24cb |
---|---|
record_format |
Article |
spelling |
doaj-39e1ae08985741da98ec7c3b071c24cb2021-09-06T19:20:23ZengSciendoOrganizacijų Vadyba: Sisteminiai Tyrimai2335-87502017-12-01781779310.1515/mosr-2017-0017mosr-2017-0017Measuring Gen-Y Customer Experience in the Banking SectorKyguolienė Asta0Makutėnas Nerijus1Doctor of social sciences, associate professor at Marketing Department, the Faculty of Economics and Management, Vytautas Magnus University, Lithuania. K. Donelaičio str. 58, LT-44248, Kaunas, Lithuania. Phone: +37037327856.Bachelor student of Marketing Management at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania. K. Donelaičio str. 58, LT-44248, Kaunas, Lithuania. Phone: +37037327856.The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.https://doi.org/10.1515/mosr-2017-0017experience marketingcustomer experiencetouch pointsbanks |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Kyguolienė Asta Makutėnas Nerijus |
spellingShingle |
Kyguolienė Asta Makutėnas Nerijus Measuring Gen-Y Customer Experience in the Banking Sector Organizacijų Vadyba: Sisteminiai Tyrimai experience marketing customer experience touch points banks |
author_facet |
Kyguolienė Asta Makutėnas Nerijus |
author_sort |
Kyguolienė Asta |
title |
Measuring Gen-Y Customer Experience in the Banking Sector |
title_short |
Measuring Gen-Y Customer Experience in the Banking Sector |
title_full |
Measuring Gen-Y Customer Experience in the Banking Sector |
title_fullStr |
Measuring Gen-Y Customer Experience in the Banking Sector |
title_full_unstemmed |
Measuring Gen-Y Customer Experience in the Banking Sector |
title_sort |
measuring gen-y customer experience in the banking sector |
publisher |
Sciendo |
series |
Organizacijų Vadyba: Sisteminiai Tyrimai |
issn |
2335-8750 |
publishDate |
2017-12-01 |
description |
The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented. |
topic |
experience marketing customer experience touch points banks |
url |
https://doi.org/10.1515/mosr-2017-0017 |
work_keys_str_mv |
AT kyguolieneasta measuringgenycustomerexperienceinthebankingsector AT makutenasnerijus measuringgenycustomerexperienceinthebankingsector |
_version_ |
1717776916026490880 |