Measuring Gen-Y Customer Experience in the Banking Sector
The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.
Main Authors: | Kyguolienė Asta, Makutėnas Nerijus |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2017-12-01
|
Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
Subjects: | |
Online Access: | https://doi.org/10.1515/mosr-2017-0017 |
Similar Items
-
The never-ending story : Discovering touch points and customer experiences along the customer journey
by: Lindberg, Daniel Francesco, et al.
Published: (2019) -
Customer experience in retail banking : A swedish study
by: Carlwe, Alfred, et al.
Published: (2020) -
Online customer experience: Implications for digital banking
by: Štavljanin Velimir, et al.
Published: (2017-01-01) -
Concept of Online Customers Experience in Digital Banking
by: Dijana Medenica Mitrović, et al.
Published: (2020-11-01) -
Digital Customer Experience Mapping in Russian Premium Banking
by: Galina Timokhina, et al.
Published: (2021-08-01)