Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events
The role of volunteers is an important factor for the sustainability of mega sports events. Key issues in the literature on sports event volunteers are volunteer satisfaction and its determinants and outcomes. Therefore, the purpose of the current study was to investigate the effects of the fulfillm...
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doaj-3a629347a4c94b29a606a5ef8a0003fd2020-11-24T20:48:02ZengMDPI AGSustainability2071-10502019-03-01117185910.3390/su11071859su11071859Determinants and Outcomes of Volunteer Satisfaction in Mega Sports EventsDaehwan Kim0Chanmin Park1Hany Kim2Jeeyoon Kim3Institute of Sport Science, Seoul National University, Seoul 151742, KoreaDepartment of Kinesiology, School of Arts & Sports, Inha University, Incheon 22212, KoreaDepartment of Tourism and Convention, Pusan National University, Pusan 46241, KoreaDepartment of Sport Management, Falk College of Sport and Human Dynamics, Syracuse University, Syracuse, NY 13244, USAThe role of volunteers is an important factor for the sustainability of mega sports events. Key issues in the literature on sports event volunteers are volunteer satisfaction and its determinants and outcomes. Therefore, the purpose of the current study was to investigate the effects of the fulfillment of volunteers’ psychological needs and Volunteer Management Practices (VMP) on overall volunteer satisfaction, and to test their conditional effects depending on volunteer involvement. Additionally, the present study aimed to examine the effects of volunteer satisfaction on future volunteer activity, word-of-mouth, and host city visitation. For these purposes, a survey was conducted with 2442 volunteers in the context of the 2018 PyeongChang Winter Olympics in South Korea. The results of a Latent Moderated Structural Equation (LMS) revealed that the fulfillment of volunteers’ general needs and volunteer satisfaction with the VMP have positive effects on overall volunteer satisfaction. Interestingly, these effects were differently moderated by the level of volunteer involvement. Overall volunteer satisfaction was found to positively affect future volunteering intention, spreading positive words regarding sports event volunteering, and intention to visit the host city as tourists. In conclusion, sports event managers need to design an optimal work environment that can fulfill volunteers’ psychological needs and improve VMP to enhance the sustainability of mega sports events.https://www.mdpi.com/2071-1050/11/7/1859volunteers psychological needsinvolvementsatisfactionmega sports eventsre-participation intentionword of mouth intentionrevisit intention |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Daehwan Kim Chanmin Park Hany Kim Jeeyoon Kim |
spellingShingle |
Daehwan Kim Chanmin Park Hany Kim Jeeyoon Kim Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events Sustainability volunteers psychological needs involvement satisfaction mega sports events re-participation intention word of mouth intention revisit intention |
author_facet |
Daehwan Kim Chanmin Park Hany Kim Jeeyoon Kim |
author_sort |
Daehwan Kim |
title |
Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events |
title_short |
Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events |
title_full |
Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events |
title_fullStr |
Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events |
title_full_unstemmed |
Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events |
title_sort |
determinants and outcomes of volunteer satisfaction in mega sports events |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2019-03-01 |
description |
The role of volunteers is an important factor for the sustainability of mega sports events. Key issues in the literature on sports event volunteers are volunteer satisfaction and its determinants and outcomes. Therefore, the purpose of the current study was to investigate the effects of the fulfillment of volunteers’ psychological needs and Volunteer Management Practices (VMP) on overall volunteer satisfaction, and to test their conditional effects depending on volunteer involvement. Additionally, the present study aimed to examine the effects of volunteer satisfaction on future volunteer activity, word-of-mouth, and host city visitation. For these purposes, a survey was conducted with 2442 volunteers in the context of the 2018 PyeongChang Winter Olympics in South Korea. The results of a Latent Moderated Structural Equation (LMS) revealed that the fulfillment of volunteers’ general needs and volunteer satisfaction with the VMP have positive effects on overall volunteer satisfaction. Interestingly, these effects were differently moderated by the level of volunteer involvement. Overall volunteer satisfaction was found to positively affect future volunteering intention, spreading positive words regarding sports event volunteering, and intention to visit the host city as tourists. In conclusion, sports event managers need to design an optimal work environment that can fulfill volunteers’ psychological needs and improve VMP to enhance the sustainability of mega sports events. |
topic |
volunteers psychological needs involvement satisfaction mega sports events re-participation intention word of mouth intention revisit intention |
url |
https://www.mdpi.com/2071-1050/11/7/1859 |
work_keys_str_mv |
AT daehwankim determinantsandoutcomesofvolunteersatisfactioninmegasportsevents AT chanminpark determinantsandoutcomesofvolunteersatisfactioninmegasportsevents AT hanykim determinantsandoutcomesofvolunteersatisfactioninmegasportsevents AT jeeyoonkim determinantsandoutcomesofvolunteersatisfactioninmegasportsevents |
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1716809123853500416 |