Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach

Packaging which is often called as the ‘silent salesman’ is an important component of marketing. Today the importance of packaging has risen to such an extent that product packaging is rightly called as the fifth ‘P’ of marketing mix. FMCG are products which are utilized by large number of people. T...

Full description

Bibliographic Details
Main Authors: Shekhar Suraj Kushe, Raveendran P.T.
Format: Article
Published: Sciendo 2015-12-01
Series:Management şi Marketing
Online Access:

Similar Items