The importance of sales forecasting in establishing marketing strategies
This paper contains a research aiming at identifying the factors that have a significant influence on the sales of a company. Starting from the literature review, we defined a theoretical model by considering along with the causal variables some factors that could lead to the existence of various...
Main Author: | Cristinel CONSTANTIN |
---|---|
Format: | Article |
Language: | English |
Published: |
Transilvania University Press
2016-07-01
|
Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
Subjects: | |
Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2016/BULETIN%20I%20PDF/01_Constantin_C.pdf |
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