OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"

OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"

The model, which sets the optimal structure of marketing activities of the project "University entrance campaign" in view of the limited resources, the availability of synergies and the results of statistical analysis of past campaigns introductory periods is presented. The main types of m...

Full description

Bibliographic Details
Main Author: Олег Владимирович ЛОГИНОВ
Format: Article
Language:English
Published: National Technical University "Kharkiv Polytechnic Institute" 2015-05-01
Series:Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu «HPÌ». Serìâ: Strategìčne Upravlìnnâ, Upravlìnnâ Portfelâmi, Programami ta Proektami
Subjects:
opening campaign
marketing
university
project resources
optimization.
Online Access:http://pm.khpi.edu.ua/article/view/2413-3000.2015.1111.34
id doaj-3b219272802e4a6ca912e231ad4b1ffa
record_format Article
spelling doaj-3b219272802e4a6ca912e231ad4b1ffa2020-11-24T23:21:35ZengNational Technical University "Kharkiv Polytechnic Institute"Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu «HPÌ». Serìâ: Strategìčne Upravlìnnâ, Upravlìnnâ Portfelâmi, Programami ta Proektami2311-47382413-30002015-05-0142(1111)18919310.20998/2413-3000.2015.1111.342413-3000.2015.1111.34OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"Олег Владимирович ЛОГИНОВ0Odesa National Maritime University, OdesaThe model, which sets the optimal structure of marketing activities of the project "University entrance campaign" in view of the limited resources, the availability of synergies and the results of statistical analysis of past campaigns introductory periods is presented. The main types of marketing activities and the main categories of the target audience are determined. Model's optimality criterion is the forecast of enrollment of students. Optimality criterion is based on the effectiveness of marketing activities, taking into account the specificity of the reaction of various categories of the target audience.http://pm.khpi.edu.ua/article/view/2413-3000.2015.1111.34opening campaignmarketinguniversityproject resourcesoptimization.
collection DOAJ
language English
format Article
sources DOAJ
author Олег Владимирович ЛОГИНОВ
spellingShingle Олег Владимирович ЛОГИНОВ
OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"
Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu «HPÌ». Serìâ: Strategìčne Upravlìnnâ, Upravlìnnâ Portfelâmi, Programami ta Proektami
opening campaign
marketing
university
project resources
optimization.
author_facet Олег Владимирович ЛОГИНОВ
author_sort Олег Владимирович ЛОГИНОВ
title OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"
title_short OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"
title_full OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"
title_fullStr OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"
title_full_unstemmed OPTIMIZATION OF THE STRUCTURE OF MARKETING ACTIVITIES OF THE PROJECT "THE OPENING CAMPAIGN OF THE UNIVERSITY"
title_sort optimization of the structure of marketing activities of the project "the opening campaign of the university"
publisher National Technical University "Kharkiv Polytechnic Institute"
series Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu «HPÌ». Serìâ: Strategìčne Upravlìnnâ, Upravlìnnâ Portfelâmi, Programami ta Proektami
issn 2311-4738
2413-3000
publishDate 2015-05-01
description The model, which sets the optimal structure of marketing activities of the project "University entrance campaign" in view of the limited resources, the availability of synergies and the results of statistical analysis of past campaigns introductory periods is presented. The main types of marketing activities and the main categories of the target audience are determined. Model's optimality criterion is the forecast of enrollment of students. Optimality criterion is based on the effectiveness of marketing activities, taking into account the specificity of the reaction of various categories of the target audience.
topic opening campaign
marketing
university
project resources
optimization.
url http://pm.khpi.edu.ua/article/view/2413-3000.2015.1111.34
work_keys_str_mv AT olegvladimirovičloginov optimizationofthestructureofmarketingactivitiesoftheprojecttheopeningcampaignoftheuniversity
_version_ 1725571149274808320

Similar Items