Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy
In the face of drugs advertising, what can we do? Is Direct-to-Consumer Advertising (DTCA) designed to be beneficial by objectively presenting a product or are they rather seeking to convince us that their product is patently good? Through this song, the goal is to live the experience of a patient w...
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BioéthiqueOnline
2016-10-01
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| Online Access: | http://bioethiqueonline.ca/5/35 |
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doaj-3ba1a8b0eafa4181832ed13caaf09d4b2020-11-25T02:30:07ZengBioéthiqueOnlineBioéthiqueOnline1923-27992016-10-01535Dear DTCA, Please Don't Deceive Me, Don't Play on My FantasyBélisle-Pipon, Jean-Christophe0Bioethics Program, School of Public Health, Université de Montréal; Institut de recherche en santé publique de l’Université de Montréal, Montréal, Québec, CanadaIn the face of drugs advertising, what can we do? Is Direct-to-Consumer Advertising (DTCA) designed to be beneficial by objectively presenting a product or are they rather seeking to convince us that their product is patently good? Through this song, the goal is to live the experience of a patient who is subject to drug advertising, by integrating into the stanzas the main ethical issues raised by advertising.http://bioethiqueonline.ca/5/35advertisingart-based knowledge transferdirect-to-consumerdrug familiarizationinformationmarketing campaignpharmaceutical industryprescription drugssongtherapeutic misconception |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Bélisle-Pipon, Jean-Christophe |
| spellingShingle |
Bélisle-Pipon, Jean-Christophe Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy BioéthiqueOnline advertising art-based knowledge transfer direct-to-consumer drug familiarization information marketing campaign pharmaceutical industry prescription drugs song therapeutic misconception |
| author_facet |
Bélisle-Pipon, Jean-Christophe |
| author_sort |
Bélisle-Pipon, Jean-Christophe |
| title |
Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy |
| title_short |
Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy |
| title_full |
Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy |
| title_fullStr |
Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy |
| title_full_unstemmed |
Dear DTCA, Please Don't Deceive Me, Don't Play on My Fantasy |
| title_sort |
dear dtca, please don't deceive me, don't play on my fantasy |
| publisher |
BioéthiqueOnline |
| series |
BioéthiqueOnline |
| issn |
1923-2799 |
| publishDate |
2016-10-01 |
| description |
In the face of drugs advertising, what can we do? Is Direct-to-Consumer Advertising (DTCA) designed to be beneficial by objectively presenting a product or are they rather seeking to convince us that their product is patently good? Through this song, the goal is to live the experience of a patient who is subject to drug advertising, by integrating into the stanzas the main ethical issues raised by advertising. |
| topic |
advertising art-based knowledge transfer direct-to-consumer drug familiarization information marketing campaign pharmaceutical industry prescription drugs song therapeutic misconception |
| url |
http://bioethiqueonline.ca/5/35 |
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