| Summary: | Today, the importance of the Internet in any field of activity, whether economic or less economic, is no longer under discussion. The Internet is the one that can be used by anyone to achieve their desired goals. The access to information and the development of new technologies have now reached an unprecedented level in history, hence the ability of economic agents to reach out to prospective buyers much more than ever before, but unfortunately, the internet is often not used to its true value. Thus, on the national market, out of the 17 (100%) footwear factories analyzed none owns online trade, 12 (71%) own the web page and 5 (29%) – do not. The success of businesses across the country in the future depends to a large extent on their ability to integrate into the wave of digital change. The Internet in Moldova is developing, being an opportunity for domestic companies to produce quality footwear and affordable products.
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