Influence of competitive strategies on corporate performance of small and medium enterprises: a case from Nigeria

Purpose. The objectives of the study were to identify whether adoption of cost leadership strategy assist in reducing the cost operation of small and medium enterprises and also to determine the effect of differentiation strategy on the sales turnover of SMEs, Series of questions were asked using th...

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Bibliographic Details
Main Authors: Solomon Kowo, Olalekan Sabitu, Ganiu Adegbite
Format: Article
Language:English
Published: Institute of Eastern European Research and Consulting 2018-09-01
Series:Agricultural and Resource Economics
Subjects:
Online Access:http://are-journal.com/are/article/view/181

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