Influence of competitive strategies on corporate performance of small and medium enterprises: a case from Nigeria
Purpose. The objectives of the study were to identify whether adoption of cost leadership strategy assist in reducing the cost operation of small and medium enterprises and also to determine the effect of differentiation strategy on the sales turnover of SMEs, Series of questions were asked using th...
Main Authors: | Solomon Kowo, Olalekan Sabitu, Ganiu Adegbite |
---|---|
Format: | Article |
Language: | English |
Published: |
Institute of Eastern European Research and Consulting
2018-09-01
|
Series: | Agricultural and Resource Economics |
Subjects: | |
Online Access: | http://are-journal.com/are/article/view/181 |
Similar Items
-
Internationalization of small and medium-sized enterprises
by: Lučić Miloš
Published: (2016-01-01) -
THE INFLUENCE OF STRATEGIC RESOURCES AND COMPETITIVE STRATEGY ON IMPROVING OF BUSINESS PERFORMANCE
by: Riana I G., et al.
Published: (2020-01-01) -
Fostering Innovation and Entrepreneurship in Small and Medium Enterprises (SMEs)
by: Kowo Solomon Akpoviroro
Published: (2019-08-01) -
The Sustainable Strategy for Small and Medium Sized Enterprises: The Relationship between Mission Statements and Performance
by: Ethem Duygulu, et al.
Published: (2016-07-01) -
Analysis of the competitiveness of the sector of small and medium enterprises and entrepreneurs in the Republic of Serbia
by: Milanović Jelena
Published: (2020-01-01)