Building Consumer-Based Brand Equity in Retail Banks: A Quantitative Study On a Pakistani Star Bank
<p>Firms are striving to increase their brand equity that ultimately leads to an increase in profitability. The purpose of the study is to identify the causal relationship of endorser's credibility with Brand credibility and its meditating role on consumer-based brand equity in the bankin...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Syarif Hidayatullah Jakarta
2018-08-01
|
| Series: | Etikonomi |
| Subjects: | |
| Online Access: | http://journal.uinjkt.ac.id/index.php/etikonomi/article/view/6728 |