A study of green consumption intentions of consumers in Ho Chi Minh City, Vietnam

• Main Authors: Nguyễn Thế Khải, Nguyễn Thị Lan Anh
• Format: Article
• Language: Vietnamese
• Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-08-01
• Series: Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
• Subjects: sản phẩm xanh; tiêu dùng xanh; ý định tiêu dùng xanh
• Online Access: https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/686
• ISSN: 2734-9306; 2734-9578

This study aims to find out factors affecting green consumption intentions of consumers in Ho Chi Minh City (HCMC). Preliminary qualitative method and official quantitative method are used in this study. The result shows 5 factors: (1) environmental awareness, (2) environmental concern, (3) altruism, (4) social influence, (5) and perceived consumer effectiveness -PCE of green consumption intentions. Besides, the study also finds out the differences of green consuming intentions between consumers categorized by income and academic levels