Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti]
<p lang="da-DK">Dansk Folkeparti (the Danish People's Party) uses press releases to a much larger extent than any other Danish party. But they also use them in a different way. Through an analysis of press releases from a randomly chosen month in 2010, this article discusses the...
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| Format: | Article |
| Language: | Danish |
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Sammenslutningen af Medieforskere i Danmark (SMID)
2011-12-01
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| Series: | MedieKultur: Journal of Media and Communication Research |
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| Online Access: | http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/4317 |
| Summary: | <p lang="da-DK">Dansk Folkeparti (the Danish People's Party) uses press releases to a much larger extent than any other Danish party. But they also use them in a different way. Through an analysis of press releases from a randomly chosen month in 2010, this article discusses the party's use of press releases not only as a source of information about the party's political initiatives but as a way of doing what George Lakoff has called Moral Politics. The use of press releases is then discussed in relation to the distinction presented by Lees-Marshement between product oriented, sales oriented and market oriented parties. The conclusion is that Dansk Folkeparti use the press releases as a part of their political marketing, but that the party due to its moral politics has to be classified as a sales oriented party.</p><p style="margin-bottom: 0cm;"> </p> |
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| ISSN: | 0900-9671 1901-9726 |