Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti]
<p lang="da-DK">Dansk Folkeparti (the Danish People's Party) uses press releases to a much larger extent than any other Danish party. But they also use them in a different way. Through an analysis of press releases from a randomly chosen month in 2010, this article discusses the...
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Sammenslutningen af Medieforskere i Danmark (SMID)
2011-12-01
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Series: | MedieKultur: Journal of Media and Communication Research |
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Online Access: | http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/4317 |
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doaj-3f28c7e411354799acc7c7fa9b956a222020-11-24T23:16:13ZdanSammenslutningen af Medieforskere i Danmark (SMID)MedieKultur: Journal of Media and Communication Research0900-96711901-97262011-12-0128525168Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti]Orla Vigsø0Södertörn University, Dept. of Media, Communication, and IT<p lang="da-DK">Dansk Folkeparti (the Danish People's Party) uses press releases to a much larger extent than any other Danish party. But they also use them in a different way. Through an analysis of press releases from a randomly chosen month in 2010, this article discusses the party's use of press releases not only as a source of information about the party's political initiatives but as a way of doing what George Lakoff has called Moral Politics. The use of press releases is then discussed in relation to the distinction presented by Lees-Marshement between product oriented, sales oriented and market oriented parties. The conclusion is that Dansk Folkeparti use the press releases as a part of their political marketing, but that the party due to its moral politics has to be classified as a sales oriented party.</p><p style="margin-bottom: 0cm;"> </p>http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/4317press releasesmoral politicspolitical marketingrhetoric |
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DOAJ |
language |
Danish |
format |
Article |
sources |
DOAJ |
author |
Orla Vigsø |
spellingShingle |
Orla Vigsø Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti] MedieKultur: Journal of Media and Communication Research press releases moral politics political marketing rhetoric |
author_facet |
Orla Vigsø |
author_sort |
Orla Vigsø |
title |
Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti] |
title_short |
Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti] |
title_full |
Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti] |
title_fullStr |
Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti] |
title_full_unstemmed |
Moralpolitik og marketing – Dansk Folkepartis brug af pressemeddelelser [Moral politics and marketing – The use of press releases by Dansk Folkeparti] |
title_sort |
moralpolitik og marketing – dansk folkepartis brug af pressemeddelelser [moral politics and marketing – the use of press releases by dansk folkeparti] |
publisher |
Sammenslutningen af Medieforskere i Danmark (SMID) |
series |
MedieKultur: Journal of Media and Communication Research |
issn |
0900-9671 1901-9726 |
publishDate |
2011-12-01 |
description |
<p lang="da-DK">Dansk Folkeparti (the Danish People's Party) uses press releases to a much larger extent than any other Danish party. But they also use them in a different way. Through an analysis of press releases from a randomly chosen month in 2010, this article discusses the party's use of press releases not only as a source of information about the party's political initiatives but as a way of doing what George Lakoff has called Moral Politics. The use of press releases is then discussed in relation to the distinction presented by Lees-Marshement between product oriented, sales oriented and market oriented parties. The conclusion is that Dansk Folkeparti use the press releases as a part of their political marketing, but that the party due to its moral politics has to be classified as a sales oriented party.</p><p style="margin-bottom: 0cm;"> </p> |
topic |
press releases moral politics political marketing rhetoric |
url |
http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/4317 |
work_keys_str_mv |
AT orlavigsø moralpolitikogmarketingdanskfolkepartisbrugafpressemeddelelsermoralpoliticsandmarketingtheuseofpressreleasesbydanskfolkeparti |
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1725588306445467648 |