USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS

USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS

Mobile devices are the most used technology tools to access the Internet since they allow access from anywhere. This possibility has prompted companies to focus, to a greater extent, strategies based on geolocation marketing. Geolocation is a tool through which people or places can be located and ha...

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Bibliographic Details
Main Authors: Pedro Palos-Sanchez, Jose Ramon Saura, Ana Reyes-Menendez, Ivonne Vásquez Esquivel
Format: Article
Language:English
Published: Research Centre in Tourism, Sustainability and Well-being - CinTurs 2018-09-01
Series:Journal of Spatial and Organizational Dynamics
Subjects:
Location-Based Services (LBS)
Geomarketing
Digital Marketing
Social Networks
Location
Technology Adoption
Online Access:http://www.cieo.pt/journal/J_3_2018/article3.pdf

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