| Summary: | The preventive activity, which aims to improve the health of the entire population, takes an important place in the medical profession. Counseling, physical examinations, prophylactic medical examinations and health service are considered as the main types of the preventive activities. Objective; to study the situation about smoking in Russia and Latvia, to develop methods of prevention in the different target audiences. Material and Methods. The authors used the original questionnaire containing eight questions that allowed them to clarify the attitude of the respondents concerning the problem of smoking. Results. Sociological research (50 respondents from different cities of Russia and Latvia, 52% of men 48% of women, different age groups from 16 to 58 years) showed the urgent need for ongoing preventive work among the nicotine active population. Conclusion. The analysis of data led to the conclusion on the addition of female smokers, lowering of the "first cigarette" age and the increase smoker index. The study has been carried out to develop a model of conversation about the dangers of smoking, taking into account the target audience.
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