Probabilistic Model on Buying Decision of Higher Education Services
Buying decisions are determined by two key factors: endogenous factor that belongs to the buyer (which is present at least the attitudinal variable) and exogenous factors such demo-economic, sociological, psychological, marketing mix, linked all more or less by the product or the service offered for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Vasile Goldis University Press
2018-06-01
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| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/sues-2018-0009 |