| Summary: | Even though a study of public could be very attractive and interesting, sometimes it also can be difficult and disappointing. Although in Spain there is no custom of such studies in cultural institutions, other European and American countries do it very often. In Spain people usually think that public’s study is too expensive and it can only carry out by big institutions, however, if they plan well the study and use the tools that have hand, it can be done at very low cost. And it is important to note that the study helps at the cultural institution to position itself in the market and create new audiences. Then a proposal is presented a study of public for a cultural institution.
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