“MODERNLİĞİN ARKA YÜZÜ” OLARAK GÜNDELİK HAYAT: AŞKI MEMNU (DAILY LIFE AS "THE REVERSE SIDE OF MODERNITY": ASK-I MEMNU)

• Main Author: Zehra YİĞİT
• Format: Article
• Language: English
• Published: Dokuz Eylul University 2012-04-01
• Series: Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
• Subjects: Daily Life; Henri Léfebvre; Michel De Certeau; Aşk-I Memnu; TV Series.
• Online Access: http://www.sbe.deu.edu.tr/dergi/cilt14.say%C4%B12/11%20YIGIT.pdf

It is stated that the word "daily" includes the strategies of capitalist system in the post- modern capitalist societies. Mass media has an important role in spreading of the mindset. This study aims to provide a critique of daily life as an ideological instrument through an analysis of the series. The sample of the study is Aşk-ı Memnu (Hilal Saral-2008/2010). It is aimed to reveal the daily life practices in the series narration through sociological criticism. The arguments of Neo-Marxist theorists Henri Léfebvre, Michel de Certeau ve Michel Foucault about daily life constitutes the theoretical basis. Aşk-ı Memnu reflects the daily life practice of lower and upper classes as a meta; on the other hand, it contributes to capitalism by converting even itself into an object for consumption.