The construction of the other in a Brazilian weekly magazine
Postmodern thought considers, in general, otherness as absolute. Bernstein (1991) denies such absoluteness, as there is always a possibility of failure in doing justice to the otherness; we should assume the responsibility of acknowledging the otherness of the Other. In this article I propose to exa...
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Associação Brasileira de Pesquisadores em Jornalismo
2005-12-01
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Online Access: | https://bjr.sbpjor.org.br/bjr/article/view/52 |
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doaj-40998ad9bc1348a78ad81b168d4f00232020-11-24T21:39:28ZengAssociação Brasileira de Pesquisadores em JornalismoBrazilian Journalism Research1808-40791981-98542005-12-0112416310.25200/BJR.v1n2.2005.5252The construction of the other in a Brazilian weekly magazineJosé Luiz Aidar Prado0Pontifícia Universidade Católica de São PauloPostmodern thought considers, in general, otherness as absolute. Bernstein (1991) denies such absoluteness, as there is always a possibility of failure in doing justice to the otherness; we should assume the responsibility of acknowledging the otherness of the Other. In this article I propose to examine the possibility of regarding the relationship between the reader and the media as ethical, that is, respecting otherness. To do so, we counterbalance the bernsteinian view with other stances, confronting communitarian authors and non-communitarian ones. What would be the meaning of the Reader’s unfaithfulness in terms of a reading and communication contract? We intend to answer such questions on the basis of a thematic and discursive examination of the Brazilian weekly magazine Veja (approximately one million issues weekly), particularly analyzing how otherness is constructed in the cover stories dealing with topics such as violence and punishment, wealth and poverty.https://bjr.sbpjor.org.br/bjr/article/view/52Mediaweekly magazinesdiscourseviolencemedia educationpovertyVeja Magazine |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
José Luiz Aidar Prado |
spellingShingle |
José Luiz Aidar Prado The construction of the other in a Brazilian weekly magazine Brazilian Journalism Research Media weekly magazines discourse violence media education poverty Veja Magazine |
author_facet |
José Luiz Aidar Prado |
author_sort |
José Luiz Aidar Prado |
title |
The construction of the other in a Brazilian weekly magazine |
title_short |
The construction of the other in a Brazilian weekly magazine |
title_full |
The construction of the other in a Brazilian weekly magazine |
title_fullStr |
The construction of the other in a Brazilian weekly magazine |
title_full_unstemmed |
The construction of the other in a Brazilian weekly magazine |
title_sort |
construction of the other in a brazilian weekly magazine |
publisher |
Associação Brasileira de Pesquisadores em Jornalismo |
series |
Brazilian Journalism Research |
issn |
1808-4079 1981-9854 |
publishDate |
2005-12-01 |
description |
Postmodern thought considers, in general, otherness as absolute. Bernstein (1991) denies such absoluteness, as there is always a possibility of failure in doing justice to the otherness; we should assume the responsibility of acknowledging the otherness of the Other. In this article I propose to examine the possibility of regarding the relationship between the reader and the media as ethical, that is, respecting otherness. To do so, we counterbalance the bernsteinian view with other stances, confronting communitarian authors and non-communitarian ones. What would be the meaning of the Reader’s unfaithfulness in terms of a reading and communication contract? We intend to answer such questions on the basis of a thematic and discursive examination of the Brazilian weekly magazine Veja (approximately one million issues weekly), particularly analyzing how otherness is constructed in the cover stories dealing with topics such as violence and punishment, wealth and poverty. |
topic |
Media weekly magazines discourse violence media education poverty Veja Magazine |
url |
https://bjr.sbpjor.org.br/bjr/article/view/52 |
work_keys_str_mv |
AT joseluizaidarprado theconstructionoftheotherinabrazilianweeklymagazine AT joseluizaidarprado constructionoftheotherinabrazilianweeklymagazine |
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