Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração
Uncertainty has often been cited to justify difficulties in decision making in business and is associated with differences in the performance of competing firms because in a world of certainty, resource allocation would be optimized and there would not be rents variation among competing economic act...
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2010-11-01
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Series: | RAC: Revista de Administração Contemporânea |
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Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1131.pdf |
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doaj-40ae77e1f1994b528cd060e10c59bb372020-11-25T01:39:00ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492010-11-011469901010Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de MensuraçãoMarta Fabiano Sambiase LombardiEliane Pereira Zamith BritoUncertainty has often been cited to justify difficulties in decision making in business and is associated with differences in the performance of competing firms because in a world of certainty, resource allocation would be optimized and there would not be rents variation among competing economic actors. Thus, understanding uncertainty and how it can be measured is relevant to management theory, and this is our purpose in this study. The definition of uncertainty used herein was derived from the non-ergotic world perspective presented by Keynes and Knight in the 1920s. It is understood as a perceptual phenomenon and described as the individual’s perceived ability to predict future events based on the study of past occurrences. The research we conducted to develop and test the scale of measurement occurred in two phases. First we discussed the concept with four directors of the IT industry sector. Based on the results of this phase and previous studies, we proposed a measurement scale in three dimensions: state, effect and response, as suggested by Milliken (1987). The scale was tested by confirmatory factor analysis with data from a sample of 243 managers from different economic sectors. The results of the statistical test of the scale were satisfactory. http://www.anpad.org.br/periodicos/arq_pdf/a_1131.pdfsubjective uncertaintyscale of measurementbusiness strategy. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Marta Fabiano Sambiase Lombardi Eliane Pereira Zamith Brito |
spellingShingle |
Marta Fabiano Sambiase Lombardi Eliane Pereira Zamith Brito Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração RAC: Revista de Administração Contemporânea subjective uncertainty scale of measurement business strategy. |
author_facet |
Marta Fabiano Sambiase Lombardi Eliane Pereira Zamith Brito |
author_sort |
Marta Fabiano Sambiase Lombardi |
title |
Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração |
title_short |
Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração |
title_full |
Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração |
title_fullStr |
Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração |
title_full_unstemmed |
Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração |
title_sort |
incerteza subjetiva no processo de decisão estratégica: uma proposta de mensuração |
publisher |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
series |
RAC: Revista de Administração Contemporânea |
issn |
1415-6555 1982-7849 |
publishDate |
2010-11-01 |
description |
Uncertainty has often been cited to justify difficulties in decision making in business and is associated with differences in the performance of competing firms because in a world of certainty, resource allocation would be optimized and there would not be rents variation among competing economic actors. Thus, understanding uncertainty and how it can be measured is relevant to management theory, and this is our purpose in this study. The definition of uncertainty used herein was derived from the non-ergotic world perspective presented by Keynes and Knight in the 1920s. It is understood as a perceptual phenomenon and described as the individual’s perceived ability to predict future events based on the study of past occurrences. The research we conducted to develop and test the scale of measurement occurred in two phases. First we discussed the concept with four directors of the IT industry sector. Based on the results of this phase and previous studies, we proposed a measurement scale in three dimensions: state, effect and response, as suggested by Milliken (1987). The scale was tested by confirmatory factor analysis with data from a sample of 243 managers from different economic sectors. The results of the statistical test of the scale were satisfactory. |
topic |
subjective uncertainty scale of measurement business strategy. |
url |
http://www.anpad.org.br/periodicos/arq_pdf/a_1131.pdf |
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