Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração
Uncertainty has often been cited to justify difficulties in decision making in business and is associated with differences in the performance of competing firms because in a world of certainty, resource allocation would be optimized and there would not be rents variation among competing economic act...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2010-11-01
|
| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1131.pdf |