Do coitadinho ao super-herói Representação social dos atletas paralímpicos na mídia brasileira e portuguesa

• Main Author: Tatiane Hilgemberg
• Format: Article
• Language: Portuguese
• Published: Universidade Federal Fluminense 2014-06-01
• Series: Ciberlegenda
• Subjects: Paralympic; Paralympic Athletes; Media; Brazil; Portugal
• Online Access: http://www.uff.br/ciberlegenda/ojs/index.php/revista/article/view/725

Since its begining the society tended to marginalize and disqualify people with disabilities giving to them the stigma of difference. Even nowadays, and although we live at a society so called inclusive, the prejudice against the athletes with disability is still prevailing. Every individual that goes against the normality patterns is considered stigmatized. The aim of this study is to analyse the media coverage of paralympic athletes at the Brazilian and Portuguese media at the Paralympic Games in Atlanta/96, Sydney/2000, Athens/2004 and Beijing/2008. From our analyses we could, in summary, conclude that the media coverage of this Paralympic Games in Brazil and Portugal has more similarities than differences. In both countries the pitiful handicapped and the super hero stereotypes were found, with a tendency to the super hero, and the differences were the percentual variations between the analised editions.